Cafe Aroma of Shoreline – Serving you a real neighborhood feeling

Cafe Aroma on 165th and 5th in Shoreline

Cafe Aroma on 165th and 5th in Shoreline

Coffee is a commodity, like paper towels or tomato sauce.  Similar to many products, like chocolate, baked goods, and cheese, it’s served in hundreds of different ways, and there are hundreds of varieties, maybe thousands.  But around here, and I suspect it’s the case nearly everywhere in America, getting a cup of coffee is an experience.  It can make or break your morning.  But stopping at a drive thru isn’t restricted to our morning commute; we drink warm tasty beverages and snack on delicious goods all day and night in this town.

Whenever you’re north of 175th Street heading south, or south of 145th, heading north, it’s easy to jump off the freeway and make your way to the corner of 165th and 5th where you’ll find yet another example of a business owner who is doing her best to give something back.  I’ve come across countless examples of businesses where the owner simply was there for a paycheck, but that’s not how Lyanne Scott feels.  She’s the owner of Café Aroma, one of three major businesses who are helping to make this 4-way intersection a destination and not just a pit stop.

But Café Aroma wasn’t always the Shoreline iconic spot it is today.  This place grew out of Lyanne’s vision.  Owning an espresso stand wasn’t always her dream, but these days, it’s all she thinks about.

She moved to the neighborhood in 1998 when the building was a 1947 gas station which had closed in the 80’s.  The original owner ran a small construction business out of what is now the mail box shop, and the rest was storage.  There was a small espresso cart which was wheeled in at night.  Lyanne saw something special about this building and was so completely inspired that she approached the owner and asked if she could buy it.  On more than one occasion, her offer was turned down.  A few years later, the owners sold it, but not to Lyanne.

Lyanne couldn’t get the idea of this place out of her mind.  She drove by one day and noticed it was closed when The Crest theater was open.  It felt to her like a missed opportunity.  In her mind, she saw a rooftop deck and friends drinking coffee together.  Something even more fascinating is that Lyanne had never made espresso before.  But she was compelled, like many entrepreneurs.  “Seattle was at the heart of the espresso industry.” She says.

She wasn’t about to give up though, she bought an espresso trailer at an auction but struggled to find a place to park it.  Talk about putting the cart before the horse.  By this time, the new owner had taken over this corner spot she now calls home.

Nearly 10 years had passed now.  One day, after expressing again to her husband how badly she wanted to open up a shop here, he said “If you really want Café Aroma, just go ask her again.” Lyanne tried to talk to the new owner several times, but the owner was never there.  So Lyanne wrote a letter telling her that she wanted to buy the place.  The next day, the owner called.

Lyanne found out she had already offered to sell it to two different people who had passed, and one who was still considering it.  She told Lyanne “If they don’t want it, we’ll talk”.  Lyanne was excited, and her persistence finally paid off.  Lyanne was the new owner of Café Aroma.  She still has her cart, and has used it a few times as an off-site location.

“What I’ve tried to do is make it a place the community can come to, rather than just a drive through. “

For the first couple years, Lyanne kept her job as an accountant and worked at Café Aroma too.

“For 3 ½ years, open to close, 17 hours a day, I worked here.”   It was standing room only, so she moved some things around to make space for some tables and chairs.  People would come down with their dog and kids.  Being a mom herself, she really wanted to create a place for moms.

She’s very passionate about her vision too.  “There’s a large number of moms in this neighborhood and they’re all friends.  They all know each other, ya’know?  They know each other from school, they know each other from preschool, or they walk in the neighborhood together.  This has become a place to stop off where their kids can play together and they can get a cup of coffee or tea, or even just for themselves; they can get away and the kids can play and they can read a magazine.”

Seeing Café Aroma as a place to work, Lyanne also ordered the fastest internet speed she could, which is probably one of the hidden treasures of this corner store.  A small, locally owned coffee shop with blazingly fast internet?  Sounds like a good place to spend a few hours.

She even has a space for rent which has been used for birthday parties, wedding receptions, and business meetings.

Once she had all the systems in place to run the business the way it needed to, she turned her attention to the people.  I have to be honest, the more I work on this project, the more I’m in awe of the people in our community.  Lyanne exemplifies good-hearted.  She has a true caring and a desire to create something beautiful for people to enjoy.  This is why she’s tried so hard to create Café Aroma as a place where people can come to relax, see friends, and share a few minutes with others in their community.

Lyanne tells me about a time when one of her customers tragically lost their son shortly before his birthday.  She went to the memorial service and was blown away but the amount of love present.  There were hundreds of people there.  Lyanne felt she had to do something to help, so she created “Dean Day” and donated all of her gross sales for the day to the family.  The family chose to donate the money to North King County Little League and Feed the Children.  The event was a huge success which continued on.

To help get more connected to this remarkable woman, I asked her what her motivation was.  Why did she do this?  What compelled her to do this?  “I mostly thought about his birthday coming up and them getting through that day” she tells me.  “We became a venue for giving.  We became their way of helping…We’ve done that for 3 years now.”

When it was hard, when business was slow because of the recession, Lyanne stayed true to the course.  She believes in supporting the Ridgecrest Neighborhood.  “Café Aroma is part of this neighborhood.” “…the last few years, [besides Richmond Beach Coffee House] we’re the only sit down place in Shoreline that’s not a Starbucks that survived…It hit a lot of places really hard, but 2012, they all just closed the doors.”

With all the choices of places to stop, how do we pick ours?  What compels us to drive past two independently owned espresso stands and instead, go to Starbucks?  What is it that makes us see large chain establishments as “better”?  Here’s my theory, we’re disconnected.  We don’t know the stories of the owners.  We don’t see the impact of our decision.  We don’t see business ownership as an art form, to be marveled at and gazed upon.  I hope I’m helping you to see the impact it makes when you stop at Café Aroma for a cup of Joe rather than heading to just whatever is the most convenient for your morning drive.  Instead of running into 7-11 for some juice, let Lyanne get you one.  Instead of working from home again, go sit at Café Aroma and enjoy being part of what makes Shoreline the marvelous, heart-centered community it is.  Support Local Businesses, it’s the only thing you can do to set an example for big corporations.


Cafe Aroma

Lyanne Scott and one of her fabulous baristas from Café Aroma

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Russ Shulman

Click Here to watch a video animation about my business philosopy

Get your customized business evaluation at

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Phone:  206 794 3864




Elena DeLisle-Perry, Paul Anastasio, and Music Together

Interview with Elena DeLisle-Perry

Every once in a while, we get one of those amazing Seattle sunsets.  You know the kind, where the whole sky is painted orange and the spattering of clouds adds a depth that makes it even more mind boggling.  Elena DeLisle-Perry is like that.  The depth of her understanding of music is hard to grasp.  Her compassion and connections with people in the community leave me feeling inadequate.  We all enjoy being a contribution, but too often, our own needs get in the way.  Not Elena.  She’s found a way to be a contribution and make a difference, and make money, all at the same time.  Elena is the type of business owner that caused me to start the blog to begin with.

A warm, intelligent woman in her mid-thirties, I could tell she has plenty of “mom experience”, and from the look of things, making time for her family is something she takes seriously.  While her young son patiently waited, we sat in The Bounty on 15th and talked.

“I love music so much that it can be infectious.” She tells me.  She started on her career path with a job at the Santa Rosa conservatory of music, her mentor who taught her how to teach piano had a PhD in piano pedagogy. Who’s even heard of that?  I didn’t even know what pedagogy was until I was in my late 30’s.  (in case you’re still wondering…from


noun \ˈpe-də-ˌgō-jē also -ˌgä-,especially British -ˌgä-gē\

: the art, science, or profession of teaching)


Ever since, Elena’s career fell straight into place.  These days, she teaches dozens of families how to make music part of their life, part of their soul, and part of their daily experience.  Besides teaching guitar and piano, with a heavy emphasis on fingerpicking, bluegrass, Folk guitar, and blues, Elena has also been teaching the Music Together classes for the past 10 years and currently has 4 classes going on at the Spartan Rec Center.  It must be a popular class, because Elena currently has a waiting list.

What makes it unique is the parent involvement.  The grown-ups keep the rhythm, allowing the kids, newborn to 5 years old, to explore how the music calls to them.  Some rock their bodies, others rock the egg shakers, but everyone participates.

“The kids sing at home, I hear that a lot. That’s what this is all about, singing at home and creating more music and more joy in the lives of people.”

But wait, there’s more.  How about the benefit concert Elena is helping to put on for the Cascade Community School student, Ahmie, who has an aggressive form of cancer and needs to travel to Texas to consult with a surgeon who might be able to save her?

Then there’s her work as the music coordinator for the Ronald bog art festival.

Elena DeLisle-Perry isn’t just a music teacher, she’s an inspiration.  Now, on to her passion project.  Right, those other things, those are her passion too, it’s music, it’s art.  This is what is about, it’s about the art of self-employment.  It’s about demonstrating how people in the community who work for themselves, or who own businesses, are beautiful to watch.  Can you see the beauty in a Picasso?  I can see the beauty in a self-employed carpenter who does quality work and takes time to make sure customers have a great experience.  It’s an art form, isn’t it?

Okay, back to our local hero of the moment, DeLisle-Perry.  Tierra Caliente, Mexico is a place you may only have heard of if you know Paul Anastasio, Elena, or Juan Reynoso.  For the past 4 years, Elena has been closely working with Paul Anastasio, who is one of the most well respected and most experienced violinists around.  He’s been playing since he was 9 and is now in his 60’s.  Paul spent the past 10 years documenting and reproducing folk music from Tierra Caliente which was in danger of dying out.  Now it is saved.  Elena has been learning the backup guitar part, which is not only a wonderful opportunity for her to work with a master musician, but also puts her in the unique position of being able to carry on a long tradition of music from Mexico.

She tells me about the parents who come to her class.  “Many of them feel they can’t sing.  There’s a cultural thing where people think if they’re not on American idol, they shouldn’t sing, but music is like talking and walking; it’s part of being human.”

Although Elena does have some private students, because of her commitment to her family, she’s been waiting until her youngest was in school to fully embrace the individual teaching role.  That day is fast approaching, so if you’ve been thinking about learning guitar, banjo, or piano, it might be a good idea to get on her waiting list.  Not only is this an opportunity to learn from someone who has tremendous experience, but supporting Elena in teaching music is a gift to the community.

What Elena is doing is essential to the survival of our community as the joyful and inspiring place it is.  Someone has to lead a movement.  Elena is doing that, and she needs our support.  She directly impacts over 70 Shoreline kids, their families, and countless others with her passion for teaching.  Indirectly, she touches communities on an international scale with her love of the Tierra Caliente music and by continuing to help Paul Anastasio share his lifelong practice with us.  Compare this to so many of the music teachers in the world who simply offer themselves up as a commodity.  It’s one thing to teach guitar as a way to make money, but it’s entirely another to teach it as a way to continue your life’s mission of bringing joy, music, and happiness to people’s lives.  Who would you rather learn from?

I had a chance to speak to Paul Anastasio to see how he sees Elena’s role in our city.  He says “if you can snag them early, then some of them might play music to them all their lives.”

I asked him why it mattered.  Both his folks played music, his dad was going to be a professional oboist and was on a scholarship until WW2 started and when he came out, he decided to become an anthropology professor.

“Although he didn’t play professionally, he played as an avid amateur.  It’s an avenue of self-expression, It’s an outlet for feelings.  As with any art, it’s a release, a retreat from the cares of the ‘regular’ world.  You can just enjoy playing music in its solace and it’s also a form of communication.  As Elena turns these kids on to music, it’s all good stuff because it puts it into their brain at an early age.  They’ve discovered that kids who have studied music before 12, later in life, when they hear music, giant areas of their brain light up.  It makes a permanent change in the brain.

With the amount of time you put into becoming a musician, you could be a brain surgeon. The difference is that when you screw up as a musician, all that happens is people don’t buy your CDs. “

I know I’m inspired by her.  Maybe it’s easier to see the “business as art” model with Elena because it’s music, but the reality is all businesses feel like this to the owner.  It’s a dance of getting the customers, keeping the customers, growing the program, doing the “work” of the business, and hopefully, feeling completely fulfilled.

If you’ve been thinking of starting a business, or if you have one now, please consider joining  I am helping 888 people in 2014 to start and run businesses they love.  Also, please click the banner ads on the page. It helps to support me, so I can keep writing stories about the remarkable people in our community who nourish our roots by pouring their passion into the community.

For more information on Elena, you can visit her website at

Her next two events in Shoreline are:

January 31st at The Bounty in Shoreline: Violin Music of Tierra Caliente Mexico, with Paul Anastasio and The Onlies 7:00-9:00

Saturday February 8th at a Benefit for Ahmie, a 14 year old girl struggling with an aggresive cancer.
Please come out to support her family!  Suggested donation $10-$20 at the door but no one will be turned away.  Elena will be playing at this event with Hot Lands Trio, WhistlePig AND Toulooloo.  There will also be a Belly Dance troup, a Celtic ensemble, chair massage, a raffle, ect.
At “The Bounty” on 15th ave in Shoreline


As always, if you haven’t yet subscribed to the blog and podcast, please do that too.  I promise to keep churning out well thought out, quality content.  Please share this, and ask your friends to click my banner ads too.  Thanks.

Russ Shulman

Click Here to watch a video animation about my business philosopy

Get your customized business evaluation at


Skypename: Trustedruss

Phone:  206 794 3864

Fax:  206 395 2291

You’ll never guess why you’re the sandwich generation

You don’t have to sit with Keith McClelland for long to determine he is one of the more well connected members of our community.  Perched on the top floor of the Shoreline Business & Professional Center next to City Hall, Keith has a fantastic location for walking to one of my favorite sports bars, Jersey’s.  Keith and I had a while to chat yesterday and I was fascinated by how well he knows the city of Shoreline.

I found out he moved to Shoreline in 1998 with a commitment to shop locally because he believed in the community.  His wife then spent two terms on the planning committee and he joined the Shoreline arts council eventually becoming president.  7 years ago, he along with some other business owners was instrumental in getting the annual North City Jazz Walk going.  A musician himself, he write orchestrations and plays piano in a big band.  I’ve often found musicians to be good hearted people to talk to, and talking to Keith was no different.  He is a friendly gentleman with a kind smile and is a pleasure to talk to.

Having practiced law for nearly as long as I’ve been alive, he displays his knowledge through who is more than through what he says.  I could tell from how much he had to say about our fine city, that he could go on for days about the practice of law.  As is the case with many attorneys, Keith can handle many different types of cases.  As a generalist, he handles civil law, but he specifically is known

His motto is high touch, not high tech.  He calls people when he can, instead of emailing.  He’d rather have you drop by his office instead of contacting him through his website. In fact, I couldn’t even find his website.  Keith serves the needs of local residents in what he calls the sandwich generation.  Those who have aging parents and young children.  Hey, that’s me!

I asked him, how do people know when they finally reached the point where they need to find an attorney to handle their estate planning?  His said that if one parent has passed away, for most people, that would be a good time to talk to him.  Of course, this is if you want estate planning and probate advice.  I got the impression Keith could handle just about any civil matter you threw at him.

You probably don’t have an ongoing need for what Keith offers, but you are likely to need help with things like wills, trusts, and probate at least once in your life.  At the level of supporting your community and making Shoreline a better place, Keith is hard to beat. If you want to help support local businesses, but you don’t happen to have a need for his services, here’s what I suggest…

  1. Send him referrals.  It doesn’t even matter if they become clients.  If anyone you know says something like “I need an attorney”, tell them to call Keith.  If he can’t help, he’ll absolutely refer them to someone who will be excellent.
  2. Support the Jazz Walk.  Go there in August when it’s happening.  If you are merchant in North City, pay the $60 bucks, open you doors, and join in.    If you have any time at all, offer to volunteer on the committee.  They need more bodies.
  3. Stop by and introduce yourself to him. Like I said, he’s not a big fan of technology, but if you want to meet someone who’s got his finger on the pulse of the city, Keith McClelland is one of those guys.

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Owner’s Report is now available

Finally, a way to really find out what you need to focus on to build your business into the dream business you hoped it would be.

“Your Owner’s Report provides you with a detailed review of your business or business idea. Using nearly two decades of experience, I provide a custom evaluation for you – no HIDDEN fees!”

Imagine, just for a minute…

“It’s 30 days from now, and you now have thousands of monthly views online. Instead of selling goods and services, people are contacting you asking to buy.You’ve gained dozens of new customers and referrals are pouring in from a SIMPLE web based campaign… and best of all, you’re happier and working LESS than ever before! ”

Sound crazy, or impossible? Then keep reading to learnhow real people are already getting these results, using a powerful FREE TO CREATE AND USE system…”

Your Owner’s Report is a customized report giving you a complete review of your business as it stands today as well as specific steps and directions to help you get to the level you know is possible in your business. Commonly, this can be achieved in large part using computer-based software whichautomaticaly frees you from the repetitive chores, tasks, and routines involved in making money online.  I say this not because I am lazy (well, maybe just a little), but because the key issue here is that your time is limited, and you are your greatest asset. You need to be able to spend your time doing the important stuff which only you and your creative mind can create. There’s software and consulting as well as third party services like advertising and marketing, all designed with one purpose in mind, helping you. Unfortunately, none of this is any good without a clear road map and a clear purpose. This highly powerful owner’s report is developed by Rhapid Results LLC, a well known company.

Your Owner’s Report is a very important tool which helps you to see parts of your business which are glaringly obvious to people on the outside, but nearly invisible to you as an owner. Ikea has proven that nearly anyone can follow simple instructions as long as they can see a picture of the finished product and are guided with step-by-step simple to follow diagrams. There are easy to use programs whichautomatically do many of the things you are probably doing manually, or not doing at all but know you should be. There are programs to check e-mails, process any information requests, subscribe and unsubscribe people to a newsletter, import customers’ order forms into a customer database, as well as any survey forms into a database, process any autoresponder and e-mail forwarding requests, manipulate different lists in a wide number of ways, etc. Many of these are available online for cheap. But again, without the roadmap, it doesn’t matter how great the tools are.

In the movie Stargate, in order to travel through space, they needed to know where they were to start with, and then they simply plotted a course to a speck on the other side of the galaxy. Without both a starting and ending point, they couldn’t go anywhere. The same applies to you and your business. Having a clearly defined course is one of the most powerful tools you have. In some situations knowing where you are can even be MORE powerful than knowing where you are heading. Things like your web site, your social media presence, and the connections you have with industry leaders is just as important as how you collect data from your customers. if you have the information and tools to manage it, you still need to manage how you’re going to implement solutions without it getting in the way of maximizing your time. Everything affects your business. If you choose not to automate your e-mail chores, your e-mail campaigns, your follow-up offers, your newsletters, your e-mail customer service, etc… then your competition is going to leave you behind because I guarantee that they have or are going to have automated these processes.
Please don’t take this lightly; think about it. What makes your business really grow? Taking care of your tedious daily tasks like processing orders, filling requests, importing information into your database, etc… or promoting your business to generate sales and growth, as well as to make more profits? I think the answer is obvious. As the owner, your best asset is you. When you get caught up in running the business instead of promoting it, you have seriously hampered your marketing.

Personally, I’ve always been comfortable using technology and recommending software automation to my friends and business associates because it has a proven track-record.  But these days, consumers are getting wise to automated marketing. It doesn’t have the same impact it once did. But thanks in part to so many business owners who have switched over to automation, there are literally trillions of data points available for analysis which you can use to make your business stand out in the mind of the consumer.

Of course, technology is just one piece of your Owner’s Report. It’s an important piece, and a complex one, but it’s only one of many ways I evaluate your business. It’s important to note that I have a long, proven track-record of helping “Regular Joe’s” who have started with an idea (with NO or little business experience ) and grow to a complete picture, making money and beyond!

Owner’s Report is by far the most complete customized business evaluation on the market and the only one of it’s kind which focuses on your specific knowledge and talent. Here’s a quick preview ofeight ways your Owner’s Report will help you

1. Your Owner’s Report looks at your customers. Who are they, how are they finding you, how do they find your competition, what do they want, and best of all, what do you need to do to get more of them and more out of them without it taking more out of you.

This customized business evaluation report allows you to see what your customers are thinking.Knowledge is power, and to those who have a lot, more will be given. How you communicate with your customers is just as important as what you say to them, both verbally and non-verbally.

Looking at your customers, not only can save a lot of money, but you can instantly know everything about your business your customers are afraid or too apathetic to tell you. You need specific details, from the way your customers feel about spending money with you to the way you answer the phone, right down to what specific customers say or don’t say to their friends, family, and acquaintenances about your business.

2. Your Owner’s Report evaluates you as the owner, looking at who you are in the community. It includes 7 different “FREE WAYS” you can show up as a leading expert in your field without it coming across as you trying to sell something.

As you already know, people trust experts. When you need something, you listen to what experts in that field are saying and doing, even if they haven’t proven themselves to be fortune tellers. Consumers are afraid of making a mistake or being taken advantage of. The younger generation uses technology to research as well as to talk to others about what decision to make… particularly if it’s something they are considering paying for. Before the internet, it was much easier for people to get burned because the knowledge wasn’t available. Now, in just a few minutes, your potential customers are checking you out online to be sure you’re the one to trust.

That’s why I designed Owner’s Report to accomidate both tech savvy and non-tech savvy business owners. Plus, there are simple step-by-step lists to follow to achieve “expert status” through social media, blogging, podcasting, news article writing, and more.

“I’ve been following Russ’ advice for 4 months now and I must say that this isthe best piece of information I have seen in a long time. I am using it for my daycare and the phone is starting to ring.

I have set up over automated campaigns, I have my social media presence, my website, my blog, and am starting to be seen as an industry leader. I credit my last 3 inbound phone calls directly to Rhapid Results. I highly recommend it!”

Aureole Lopez,

Rhapid Results

3. Your Owner’s Report tells you how things look on the inside

In various reports that I’ve done, I discovered that business owners commonly feel like they just can’t get on top of everything. The minute one thing starts improving, another one falls apart. It’s practically impossible to keep your employees happy, your customers happy, your vendors happy, and keep the money coming in. You want everyone to be happy, but you’re only one person. Your Owner’s report will explain why your staff feels like a paid audience. You know the impact of not having enough customers or being understaffed. Do you know the impact of your employees and your community not being clear about who you are and what you stand for? The Owner’s Report goes beyond “basic” personalization and merges multiple pieces of your profile together to show you where to concentrate your efforts.

This level of custom personalization simply isn’t offered by the other so-called business reporting services, but Owner’s Report won’t just tell you what’s people see, it’ll tell you what you don’t see. And you can get this information quickly!


4. your Owner’s Report looks at your financial record keeping and methodolgy

While it would require significantly more trust between us before you’d give me access to your financial records, I can quickly evaluate your financial strategy and methodolgy with just a few key questions. With Owner’s Report you can quickly see where your doing well and where you’re probably being held back by your financial system. Most owners don’t realize the impact of a poorly designed bookkeeping and financial analysis system. Owner’s report looks at each of the essential pieces:

  • How you find, pay for, and retain customers.
  • How you manage determining your cost per lead and cost per acquisition
  • Opportunities available online including payment gateways and apps.
  • How and when tax returns are filed and by whom
  • How your employees are related to the earnings of the business

5. Your Owner’s Report looks at the 5 major ways to make money online

In today’s internet era, everyone knows that you can make money online. While internet based businesses obviously do exactly that, you may not. Just typing your thoughts online can sometimes be enough to draw in customers, but only a well thought out plan can actually produce money for the average joe. Owner’s Report includes a detailed outline of what you should be looking at.

Take a look at the image below to see how ProBlogger Darren Rowse sees making money online. Owner’s Report looks at your business (and other businesses like yours), to show you specific things you could be doing with almost no extra effort.

Maillop 7.0 diagram

6. Your Owner’s Report tells you what you look like in the social space

If you have even the slightest amount of awareness, you know that how you’re perceived on the internet is just as important as how your customers perceive you. But that’s only part of the equation. Do you know how much business you’re losing by not having your social profile dialed in? While everyone’s heard of Facebook, Linkedin, and Twitter, only a small number of business owners fully understand what’s really out there.

New social media platforms are coming online practically every day. You need to know which ones are essential, and which one’s are useless. Also, depending on what type of business you’re in, there are a variety of places you should be posting information, and what you post there is just as important as where you post it.

Besides just looking at whether you have a presence in the 5 key social platforms (maybe 6 now), Owner’s Report also checks how thoroughly you’ve positioned your business there. Here’s a great action step you’ll never see anywhere else: you can position your business so your customers are motivated to bring you more business using their own social networks. For example, your good customers need to know how they can help you. A simple Yelp review can do miracles for your customer base. But your customers aren’t motivated to review your business unless they know what it’s going to do to further their own personal goals, even if that simply means helping you.

“I looked at your video outlining your business philosophy and it’s exactly what I teach in our weekend workshop.”

Tim Braheem

7. Your Owner’s Report connects you with others

It’s easy to get isolated when you’re running a business. It seems that you’re the only one who truly understands what it’s like for you. Not so.

You need your community. You can’t have a thriving business while sitting in your living room, or locked up in the office. Owner’s Report was built with advanced networking logic identifying those people in your community, both locally and not locally, who you can connect with to grow your business. Owner’s Report will instantly show which people you need in your circle, while also showing you how to instantly create a connection with them that will be mutually beneficial.

Each of the people in your inner circle should be hand selected. Don’t allow your precious time to be taken up creating relationships with people who can’t specifically improve your business either with customers, products, profits, or savings.

8. Your Owner’s Report gives you real and pertinent answers

Most people are afraid to tell you the truth, but I’m not. Up until now you discover where you went right, and where you went wrong, mostly by trial and error. Unfortunately, many of your mistakes could have been avoided and much of your business could have been improved if your customers, friends, and family had not been afraid to tell you what they really think. But don’t blame them, It’s only because you’ve never been taught how to ask the right questions the right way. Owner’s report will tell you how easily you can build and manage your truth telling posse. Legitimate concerns and suggestions are one thing, but you don’t want to just open the door to every piece of cheap advice people want to throw at you. In order to be highly profitable, you need to have a reliable way to get useful feedback while still maintaining your rightful place as Chief Executive Officer.

Years ago, I was telling a friend of mine about one of my business projects. I remember how he seemed to be agreeing with me and excited about what I was up to. Years later when the business had long since failed, he told me that he thought I was missing some important things back then. When I asked him why he didn’t tell me, he said he didn’t want to burst my bubble. Thanks!

I’ve developed a unique way to tell you what I see without making you feel like anything is wrong, it’s called honesty backed up by data. Having spent the last decade doing business analysis, I can quickly see what you need to make sure you have a direct line to the most important information you need to keep on track taking the most imporatant steps. Your Owner’s Report will back up suggestions with relevant and timely data.

“…you are blessed with the entrepreneurial energy essential to the good work we do.”

Michael Gerber,

Until recently, I hadn’t yet discovered my own real purpose. I knew I was skilled in business, but I wasn’t exactly sure what to do with that. After some deep thought and many discussions with friends and mentors, I hit upon what I think is one of the most important keys to successful business ownership. Because I don’t want to keep you in suspense, I’m going to share with you what I discovered.

Nearly every business owner I know who is struggling, is suffering from the same condition. That condition is a lack of clarity. I know, it sounds silly. Don’t disregard this just yet. I’ve said good things so far, right? Not only is it good to know where you are, where you’re headed, and what you have to do to get there, but you have to know why. I’m willing to bet nobody(including yourself) understands exactly why you do what you do. For nearly everyone in your position starting a business was a choice, but where you are now is the result of consequences, not planning. Your Owner’s Report will give you some information, but when you purchase an owner’s report, you also get access to my member’s only section which has videos, podcasts, and digital downloads not available anywhere else on the internet.   To be clear, your success in business means my success in business. I build my business on the referrals of others. it does me no good to sell you something without also providing the support to get the most benefit out of the information you’ve been given.

Running a business is hard work. There are few people out there you can trust who also have experience running a business. Most business owners I know are extremely cost conscious. When I had my mortgage company, I used to get dozens of calls from companies who were trying to sell me something they promised would make me money. I tried some of them, and not others. Rarely did I pay for anything that produced even the slighest amount of benefit. This made me extremely skeptical of anyone trying to sell me anything related to my business. Your Owner’s Report is different. It’s customized, and besides coming with loads of detailed information, when you order your Owner’s Report, I give you my time. I interview you so I can understand exactly how to prepare your report to give you maximum benefit. Where things go from there is up to you. You have complete control. This wonderful report is unlike anything you’ll find anywhere else.

It will give you the power to put your daily tasks and routines on autopilot, skip the headaches and growing pains that running a business can cause, free up your time so you can market and grow your business (and spend more time working on your businss instead of in your business a lot sooner).

Scott Fox, Author of Click Millionaire
“You have the technical skills to get things moving, and it sounds like you have the business skills to get out there and make some things happen for you, too.” -Scott Fox

Your Owner’s Report will give your competitors a lot of headaches. It will be probably the first and most advanced report on your business you’ve ever received. And if you’re price conscious like me, you’ll also appreciate the value-for-the-dollar this report gives you. Your Owner’s Report has been designed to give you ALL the information and tools you need, in one easy-to-understand report.

Your Owner’s Report FAR EXCEEDS the power, flexibility, and usability of anything I’ve ever seen like it. Rhapid Resutls has specifically design this report to meet your special needs as a small business owner. And do not hesitate. The sooner you get the report, the sooner you can start spending your time where it is most profitable… growing and marketing your business!

  Order your Owner’s Report right now 

Mailloop 7.0 software, advanced e-mail and e-business automation software

+ you receive five super bonuses

(an $827 value)

(Note: only an Owner’s Report from Rhapid Results includes a ‘FREE 30 day Trial’ to automated Customer Relationship Manager. with automated email technology which give you the ability toautomatically send unlimited series of ultra-motivating e-mail messages to your new and existing customers and subscribers, starting the minute you first meet them… so you can close 45% more sales!)

Russ's signatureRuss Shulman, Owner
Rhapid Results LLC


  • Copyright 2013 Rhapid Results LLC. All rights reserved.

Your Owner’s Report

Stopped by Darrell’s Tavern Tonight

I’ll be doing a full write up on Dan (the owner) sometime soon, but I didn’t want to wait even a second longer to let people know what I thought.  15 years ago, I stopped by this place with my brother to play some pool.  That was long before I became fascinated by the world of self employment and entrepreneurship.  I have to admit, I hadn’t been back until tonight.

Well, things look different to me now. These days, I’m on a mission to help the community to see local business owners as artists.  Local businesses are doing their best to keep us connected to each other.  Local businesses are the heart of makes a community.  We don’t need another Walmart or another Verizon store (I have a Verizon phone BTW and don’t mind driving to the mall when I need to go to a Verizon store. I don’t need one closer.).  These mega corporations are siphoning money out of our cities and into their global bank accounts, leaving only enough left to pay the staff.  In exchange, they provide less than a hand shaking “how’s-your-family” feel and they funnel us through their systems like cows in a feed line.

Darrell’s Tavern is one of those places you need to stop by to see if it feels good to you.  Introduce yourself to Dan and let him know who you are.  Rather than just shopping locally when it comes to your food, try going out for a beer to a local establishment.  Try Darrell’s Tavern.  Stay tuned for more.

Cafe Aroma – Not just the place to be, but the place to be often!

On the corner of 5th and 165th, is another gem of the city.   Many of us have been there, sometimes present to our own lives, and sometimes present to what’s around us.  But either way, I can say with almost near certainty, your experience was remarkable.  The barista smiled, your order came quickly, and it was delicious.  I know this, because I know the owner, and she wouldn’t have it any other way.  Next week, Lyanne Scott and I will catch up, and I’ll get a chance to present the real story behind the woman who found a way to change people’s lives, by filling their bellies with yummy goodness.  Stay tuned.  

Wallcotts Decor and More – Just go there, you’ll see. Words can’t do this place justice

I stopped by Wallcotts Decor and More today. What a beautiful store. I could tell from the parking lot that there was some good Juju to be had in there. In the next week or so, I’ll be profiling Louise, who owns the place and I’m sure you’ll agree, Wallcotts is one of the hidden gems of Shoreline. But hey, instead of hidden, let’s flaunt it. Wallcotts will brighten your day just by walking in the place. Watch for my review next week.

Map CRM for automated small business support

About the business

Rhapidpro is a customer relationship manager (CRM).  it’s a way for business owners to keep track of who they talk to and it also automates the process of following up.  It’s actually just one in a series of CRM and business related websites I operate.  If you are familiar with Salesforce, Zoho, or Constant Contact, you’re probably familiar with CRM’s.  I’ve used all of them, and was not satisfied.  They were either too expensive, too cumbersome, or just didn’t have the features I needed.  I built Rhapidpro specifically to help small business owners make money by being able to close deals.

About the owner

Meet me, Russ.  I’ve been working on building businesses for nearly two decades.  I’ve worked in sales, marketing, operations, finance, technology, and HR.  In the past few years, I’ve been in the software business, and I use this as a way to connect with business owners.

I’m starting the new year off by doing a community service project called Project888.  The goal is to help 888 people start businesses that make a difference in the community as well as having it be something they love.  I don’t charge for this.  It’s just my way of giving back.  I’m curently concentrating on North Seattle and South Snohomish County, although I’ll likely have to expand to Seattle as word gets out.  The site is at


Winding Willow School of Shoreline; A Waldorf inspired preschool

Winding Willow School of Shoreline

About the school

Founded on the principles of Waldorf Education, we nurture and teach young hearts and minds through song, story, play, and imagination. Located near lower Paramount Park, where we love to explore, our school is a wonderland for children. From gardening and playing in our natural digging pit, to our outdoor clay oven and wildlife sanctuary, we bring magic to your child’s life each and every day.

About the teacher

Meet Aureole (pronounced like the bird Oriole). An aureole is the halo around the moon. But, in our case, Aureole is our lead teacher. Full of light and love, she sings to your children throughout the day in english and spanish. Aureole has spent many years training in the style of Waldorf Education. She is loved by the parents, and adored by the children.

This school is one of my favorite businesses in Shoreline, not only because my wife owns the business, but also because of the tremendous amount of love and compassion she teaches the children throughout the day.  While it’s only in it’s first year, the Winding Willow School is well on it’s way to becoming one of Shoreline’s treasures.